Press: New High-End Units Feature Less Glitz, Bigger Kitchens

When units at the Citizen, an unassuming building in Chelsea, hit the market next week, their developer won’t tout the private Jacuzzis or imported Italian marble.

Instead—at a time when over-the-top luxury condos with $80 million-plus price tags are grabbing headlines—Anbau Enterprises is gambling it can succeed by giving buyers less, not more.

Anbau, run by a husband-and-wife team of architects, are betting that chastened postrecession buyers will eschew glam for subtle features like filtered air, large kitchens and clean, comfortable décor

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